Design for Email and Social Media
Two of the most proactive and productive online marketing avenues are email marketing or informational campaigns and maintaining an active presence on social media, which can include several platforms, each with different strengths and weaknesses. In comparison to website design, which starts by responding to demand, with email and social media, both of these are perhaps more active in their approach because they initiate the communication with your audience and potential customers, in the expectation of getting a response back.
For either of these channels, keeping your brand and message consistent and interesting, and targeted precisely at the different personas likely to be interested and their specific needs, is a key part of a professional approach. The design used is key to ensure this consistency, and it’s not just the graphic design, but also the style and voice of the content being delivered through each of these two proactive mediums.
Email Marketing Design
Email marketing usually takes two main forms, newsletter/informational and sales, and can also be a combination of the two. Which form your email takes, or how the two forms are specifically put together in your email design, can have a major influence over whether your email is read or opened, acted on or simply deleted or marked as spam.
We can assist you by designing email templates structured to give voice to your brand, its various purposes and your specific customer types and the matters that ‘rock their boat’. We can both design and build the templates, including uploading them to your choice of email delivery service provider, such as MailChimp. We can also write the content and run the campaign for you, doing as much or as little as you would like us to. Contact us to discuss your plans, and see how we can help.
Social Media Design
As for email, social media is an active medium which for the best results, needs to present content with design, style and voice that can enhance and reinforce the brand. For example, you wouldn’t expect a medical consultant’s FaceBook account to come across to its audience like it was selling used cars for great deals. If the business is about providing a consultative service, then the style and voice used needs to support that in everything it does, giving users far greater confidence that this consultant actually might know their stuff and be someone they’d be prepared to rely on. In the same way as the style and voice, the graphic design and overall presentation also needs to emulate and support the brand. The choices made are specific to each brand and then how these are implemented will be specific for each social media platform.
If you are seeking a professional social media service that will enforce the standards defined for your brand, then look no further. Give us a ring and we can have an initial discussion over how we might be able to assist you.