Social Media Marketing
One of the biggest growth areas online for the last 10 years has been in the use of social media, and specifically on platforms such as Facebook, Youtube, Instagram, Twitter and Linked In. Facebook alone now has more than 1 billion active users worldwide, so using the adage 'business is where the customers are' will surely be a sentiment that most businesses will ignore at their peril.
That being said, social media will not be a successful channel for every business, whilst for others it may be the very best channel for them. We have seen this for ourselves through the experiences of numerous clients across many sectors and business types. The variability in results can be remarkable, but what is also absolutely clear, is that there is a right way to undertake social media for each business, as well as a wrong way. Similarly, some platforms may work extremely well for one business, and not at all for another, even if they are 'doing it right'. Of course for most businesses a social media presence will produce results somewhere in the middle, so to make it work well for you, it is important your presence is targeted at the right platforms and then managed as well as possible for you on each of these.
Picking the Right Social Media Platforms and Ensuring the Right Tone and Voice
Part of our job would be to try to ensure your business is targeting the right platforms, each of which has its own strengths and weaknesses. Most businesses may ideally want to do all of them, but in reality there is usually some kind of budget or time constraint, and so making sure you are focussing on the optimum platforms for your business is important to ensure we can get you the best return possible (ROI), and not waste everyone's time and money on a platform that will never work for you. We do this by understanding your business, brand(s) and products, who your likely customers are, their roles, the needs your products fulfill, and which platforms they are likely to use. Knowing who the customers are is important because there may be multiple personnas involved, and for each we need to know what the key USPs might be for them, what types of content or messages will 'rock their boat', and which platforms they are likely to use. This way we can also be as sure as we can be what the tone of your presence on that platform should be, as well as the approach used and types of content provided. We have seen a great deal of examples of businesses running social media accounts where it is the right platform, but the wrong tone and voice is being used resulting in an unsuccessful and sometimes a detrimental presence.
Managing Your Social Media Presence
We can help you both set-up your presences on the appropriate platforms, define the approach, tone, voice and frequency of content provision, and then potentially run and/or manage the account for you, providing regular reporting so results can be monitored and understood. Every business is different so usually we will come up with a plan that works for everyone, sharing the work out as necessary between us.
If you feel you are ready to establish and/or professionalise your social media presences, contact us for an initial free of charge discussion to work out the best way we can work with you to take your business forward. Contact us by phone on 01604-638421.