The modern website is a very different animal to what it was 10 to 20 years ago. Today a website that really works hard for its owner has to cope with looking good on hundreds of different devices, platforms and display screen sizes, as well as on multiple browsers. Importantly, the user experience of a website also has to be great, and adapt its look and function dynamically in all contexts.
Put together, being able to cope well, to 'respond' to the changing use context is what a responsive website design is all about. All the sites we design are responsive websites, made to adapt and provide an excellent user experience (UX), however, it is viewed.
We can produce a beautiful website for you, whether a simple entry site, a more sophisticated brochure or a massively complex application or ecommerce platform.
There are several reasons why you should update. First is that more people than ever are using mobile phones and other mobile platforms to connect, and if your business is targeted directly at consumers (b2c) then they will not be having a good experience of your site, which is likely to negatively affect business. The second reason is that people now expect a good user experience, and if they see the site is old and non-responsive that will again be a negative influence. Finally, there is SEO and Google. Over the last two years Google has been favouring responsive websites, and now takes a 'mobile-first' view of them. This means your site's rankings in Google will be gradually deteriorating as Google relentlessly increases the importance of mobile-friendliness.
If your website is not more than 2-3 years old and you are happy with its current design, then it may be possible to convert it to work responsively. To find out more if this option will work for you, click here or on the link provided above.
If you have an older non-responsive ecommerce site most likely you will need to update it as soon as possible. We are ecommerce experts and if you peruse our Portfolio you will see we do a lot of successful ecommerce sites. While it may be possible to convert your current design, chances are it will be a better investment to start again unless your site is particularly complex. Contact us to discuss your options and the likely costs.