Communicating en masse by email with your customers, potential customers and your business' wider audience can be a very important channel for many businesses for generating new sales and getting your brand message across. We can help you make it happen, either through specific assistance such as designing the templates or writing the content or by managing the whole operation from beginning to end with a regular monthly management and reporting service.
One of the most important first steps is making sure the style, tone and voice to be used, as well as the tactics employed, are the right ones for your business and its audience. People can be very wary these days of pure sales, deals or bargains emails, so in many cases, some care needs to be taken to tone this down, and also to include enough content to ensure it is not immediately rejected as spam. Sometimes a newsletter approach either on its own or with some salesy content included can be a better tactic for delivering information to potential customers, particularly if this information is current or topical to subjects that are likely to generate interest.
The 'voice' used in your email campaigns also needs to be right for the subject, else it won't ring true and is more likely to not be read or acted upon.
In any event, we will work with you to try to get it right from the outset and can monitor the campaign results and engage in continuous improvement so the campaigns get better and better for you.
If you are already running your own email marketing campaigns and are seeking help, we can help in a number of ways, for as little or as much as required. This assistance can be for a one-off analysis of how well your campaigns are working, with suggestions for improvements, or it can be for specific tasks, such as designing and implementing a new template, integrating a connection between your admin panel and a 3rd party sending service such as MailChimp, selecting relevant subjects, choosing appropriate collateral, or writing one or more of the articles referred to in the email.
On the other hand, if you would prefer to delegate the whole process to ensure a professional and consistent standard is achieved and maintained, we're here to help. In the first instance please contact us for an initial discussion of your intended requirements. We can then meet up as necessary and start your campaigns running!