The Garage Door Centre and its parent Dove Group has been a client of Freetimers since 2006, initially coming to us for a re-vamp of their main site thegaragedoorcentre.co.uk, and having used several other web design agencies without achieving any measurable success. Seven years on in 2013, we had developed 10 sites helped them grow from being a regional supplier to the No. 1 retailer of garage doors in the UK. As of April 2013, the main site's visitor rate has increased by 8,900% (yes, that's eight thousand nine hundred per cent!). Now in 2019, they are still No 1 in their sector, and the visitor rate improvement since we started is at + 23,000%.
For digital marketing and SEO, we have used a phased approach for this client, starting with search engine optimisation at the county level to mirror the locations of their showrooms, and then progressing to country-wide and the biggest generic worldwide terms like ‘garage doors’. Initially, with basically no presence on the search engines at all, we first achieved top positions for most of the counties they wanted to trade in, which took around 4 months.
This had an immediate effect on business and on visitor rates to the website. Then we progressively applied advanced optimisation techniques and increased link popularity building to an ever-larger number of search phrases. So far this work has resulted in the achievement mentioned above, plus 81% of a very large number of search phrases being in Google's top 5 rankings, including 175 No. 1 rankings. Altogether the site now ranks in Google's top 10 for an estimated 30,000 search phrases.
We have also used a phased development approach introducing new websites, including Garagedoorsonline.co.uk, Samsondoors.co.uk, Samsonawnings.co.uk, Agdsystems.co.uk, UKglassrooms.co.uk, CommercialAwningsUK.co.uk all of which are steadily improving, with Garagedoorsonline now the No1 eCommerce website in the sector with £multi-million sales being achieved.
Freetimers is also heavily involved with business process automation works to constantly improve The Garage Door Centre's ability to compete and provide a steadily improving service for its customers.
We talk and work with the Garage Door Centre, literally every day.