Boomerang came to us as a new business start-up in 2006. Since then Freetimers has worked very closely with them, and their business has grown steadily throughout its history, receiving numerous accolades including winning the WebUser magazine Best Site in the UK award with a full five-star rating. They remain a client now in 2019 and have achieved leadership in their sector in the UK. The success of this website is in large part a result of the continual effort and investment made into the site since 2006, with more than 50 phases of development carried out so far, and several major design updates.
Much of this on-going website development work has been not only to enhance the functionality of the website but also to expand, automate and streamline the business management capabilities of the system, allowing the client to manage both the website and the business as a whole. So now the site boasts probably the most sophisticated management system in its industry, covering all sales, inventory and logistics requirements to name only a few.
Freetimers has always also provided a managed hosting service for Boomerang. Over the years and commensurate with the business' growth, we have gradually evolved the hosting from initial shared hosting, through a range of fully dedicated server systems, to a present highly resilient server cluster with AWS that includes an auto-failover capability, and a comprehensive backup and recovery solution. The system is also regularly tested and is fully PCI compliant.
In parallel with the website development, our SEO and digital marketing services have also been very successful building up the site's rankings in the search engines and been instrumental in achieving sector leadership, which has been retained for nearly a decade against fierce competition. Our first major and obvious success was when we positioned the site as No 1 worldwide for ‘Nintendo Wii Games’ on both Google.co.uk and Google.com at the time of Nintendo Wii’s worldwide launch.
Presently the site ranks No.1 on Google for some 250 of its most important search phrases against huge competition, including businesses with very deep pockets. Over the lifetime of the site, these competitors have included major brands, such as LoveFilm, Amazon, Blockbuster and Tesco Direct. The big phrase for this client is ‘games rental’ and the site is currently No1 on Google out of 440 Million competing listings. Previously we have understood that competitors such as Love Film had been investing in the region of 30 times what our client had been paying and we still did better.
Today we continue to work very closely with Boomerang with on-going development, managed hosting, Enterprise Support, digital marketing and SEO.