Your website’s CMS, or Content Management System, is a fundamental part of how your business operates online. A bespoke CMS provides efficiency and unique functionality for your website, with seamless usability for your team. Whether you’re running an eCommerce store or a website built around an engaging resource portal, having an up-to-date and streamlined CMS can save hundreds of work hours and boost your online potential.
At Freetimers we specialise in bespoke content management systems, which are shaped around your business. This can allow for streamlined work processes, automation and greater control over your content online.
Why does your business need a bespoke CMS?
- 43.6% of all websites online use a custom-built CMS according to W3 Techs. While WordPress powers 34.5% of websites, the majority still choose to run their own CMS. Why? As well as greater control and management over your website, a custom-built CMS is less susceptible to hacking.
- More control, more versatility and ultimately more freedom.
- An off-the-shelf CMS may ‘do the job’ and systems like WordPress and Shopify do have some good functionality, however, if you are performing complex functions on a daily basis, a bespoke system based around the needs of your business can improve efficiency immediately.
A CMS can be designed to be as simple as possible, making it much easier to teach to new staff whilst making it much simpler for your existing staff to use. Once the initial premises are established, much about the CMS will remain the same unless new functions are added.
A CMS built for your business
Adding new functions, or updating the CMS is more straightforward when a CMS has been designed specifically for your business. Whereas large providers require consistent updates and your system will remain unchanged unless you require a new function, which is easily added by an experienced developer.
Take an eCommerce website as an example: you need a complex order tracking system put in place to make sure your customers feel comfortable ordering from your site. With a custom CMS, this will be easier to install, update and manage. In some cases, particularly complex functions need a custom CMS to be integrated into your website.
Content Management Systems - The Freetimers way
At Freetimers we look at ways in which we can add value to your business and improve your processes. We acquire a deep understanding of your users, what they need, what they value, their abilities, and also their limitations, by working side-by-side with your team to make sure your CMS is up to specification. Our talents are wide, spanning SEO, digital marketing, and website development, and we’re able to answer any queries you have about building the right CMS for your business.
If you’d like to learn more about our CMS and how we can help you, please send us a message or call us on 01604 638421.
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