The pandemic made the business landscape more fragile and unpredictable in many ways. Over the past two years, what became apparent was the importance of understanding the data you have available whilst unleashing creativity, innovation and originality with your marketing efforts. To deliver tangible results, you cannot rely on the same strategies you have stayed true to in the past. Below we've detailed a series of key marketing strategies you should explore to keep your business profitable in 2022.
Embrace the evolving digital landscape
The pandemic has forced businesses of all sizes to move their operations online rapidly, shifting to meet your consumers' needs and connecting with customers where they are spending most of their time: online. To reach and engage your target market, you need to be visible on the right digital platforms whilst looking at the lifecycle of your ideal customer, mapping each and every touchpoint.
Get personal with your marketing
Now more than ever, customers are craving human connection. They want to know that the brands they support share their values and are run by real people. So, get personal with your marketing efforts! One way to do this is by using social media to tell the story of your business and connect with your customers on a more personal level. You can also create targeted content that speaks to the needs of your specific target market.
Strive for customer satisfaction
With the world's post-COVID recovery underway, completion already seems fiercer. It's crucial to have a website that's well structured, easy to navigate, SEO friendly, fast and secure. Your customers should have a great experience when they visit your site, whether they're looking to make a purchase or just browse your offerings. If you can provide them with a positive experience, they're more likely to come back and buy from you again in the future.
Make use of data and analytics
Data and analytics are more critical than ever. They can help you better understand your customers, target market and industry trends. This information can give you the insights you need to make more informed decisions about marketing efforts, such as what platforms to use or what type of messaging resonates most with your target market. Bear in mind that it's essential to keep this data organised to access and analyse.
Migrate to GA4
Google Analytics 4 provides a platform for both websites and mobile apps. It emphasises the user's journey through your site or app, rather than individual sessions. As you'd expect, GA4 integrates flawlessly with other Google products, such as Ads and Search Console, to give you a complete picture of your marketing efforts. With a GA4 setup, you can get even more insights into your customers and make better decisions about how to market to them to stay profitable well into the future.
Be creative with your marketing
To stand out in today's competitive landscape, you need to get creative with your marketing efforts. This means thinking outside the box and coming up with original ideas that will capture the attention of your target market. If you're unsure where to start, consider brainstorming with your team or having a marketing expert help you out. Ultimately, the key to success is trying new things and seeing what works for your business.
SEO is more important than ever
With businesses moving online, it's more important than ever to ensure that your website is visible to your target market. This means optimising your site for search engines with the help of an SEO agency like Freetimers. SEO can be a complex and ever-changing process, so it's crucial to stay up to date on the latest trends and best practices – and that's where we can help. SEO remains a cost-effective marketing strategy since it enables businesses to reach their target market without relying exclusively on paid advertising.
Content is still king
Quality content is still one of the most important aspects of a successful marketing strategy. Not only does it help you rank higher in search engines, but it also allows you to build trust and credibility with your target market. When creating content, be sure to focus on topics relevant to your business and industry. Also, consider using various types of content, such as blog posts, infographics, videos and whitepapers, to keep things interesting.
Hire PPC experts
As discussed above, the advent of GA4 and other changes in the digital marketing landscape has made paid advertising more effective. By using targeting options and custom audiences, you can ensure that the right people see your ads. Additionally, paid advertising can provide you with valuable data and analytics to help you better understand your customers and optimise your marketing efforts moving forwards.
As we move further into 2022, it's crucial to have a well-rounded marketing strategy to stay profitable. We never know what the future holds. However, if you can use data and analytics effectively and be creative with your marketing, you can continue to improve performance across all marketing channels.
If you're looking for a digital marketing team to deliver meaningful results for your business, please send us a message or call our friendly team on 01604 638 421.