The BBC has launched a separate iPlayer app for radio; using audio content from the existing BBC iPlayer to offer a separate service from its TV service.
Available on desktop and mobile devices the iPhone app will be released before others (such as Google’s Android) which are still being developed due to complications with Flash. In the meantime, users on other mobile devices will be able to access the iPlayer radio through their web browser.
“BBC iPlayer Radio is the platform on which we will develop radio stations as fully multimedia brands so that as well as listen, audiences will be able to watch, share and engage with BBC radio,” said Mark Friend, controller of multiplatform and interactive for the BBC’s Audio & Music division.
“Our next steps will be to make live radio more interactive, make it easier for people to enjoy the BBC’s vast audio archive and strengthen radio’s position as the number one place for discovering music in the UK.”
The BBC is one of the last radio services to create a separate app and will have to compete with other already on the market such as Capital Radios apps which has been available for a year and offers an interactive experience for users