Advertisers are planning on using social media websites such as Facebook to raise their brand’s profile this summer. Not content with people simply buying their products, advertisers are hoping that social media will help them to communicate with their customers – and more importantly, get their customers talking about them too.
Unlike the 2008 Olympic Games, which saw sponsors building new websites, the majority will be counting on social media websites such as Facebook, Twitter and Pinterest to spread the word. In fact, it has been estimated that sponsors will be spending 15-20% of their advertisement budget on social media during the Games. Many companies are hopeful that they can use 2012 to create closer relationships with their consumers than at other times of the year.