A meeting of the International Telecommunication Union on 3rd December has motivated Google to create its ‘Take Action’ microsite www.google.com/takeaction to protest against and educate web users about the dangers of a government-regulated web.
Google has always been at the forefront of the fight for free and open internet. Google co-founder Sergey Brin explains why: “The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.”
The Take Action microsite explains: “A free and open world depends on a free and open Internet. Governments alone, working behind closed doors, should not direct its future. The billions of people around the globe who use the Internet should have a voice.”
Greg Poulson of Freetimers comments: “When we first set up Freetimers in 1997, the internet was much like an empty street – not much traffic and it was easy to
get people’s attention. Now, search engine optimisation is a vital part of site development and maintenance, and the most important search engine by far is Google. Sadly, Google appears to many to be quite hypocritical when it talks about free and open internet. Presently Google, more than any other single organisation, is the one imposing rules on everyone else. It whimsically throws its weight around like the monopoly it is. Whilst for our part, we would agree with the open internet idea, it would be nice to see Google take a bit of its own medicine, and stop its concerted and continuous attempts to forcibly segment online markets in its own interests, specifically to make SEO too difficult to maximise its Adwords income. These ‘fiddles’ Google undertakes are actually against everyone’ interests, except for Google itself.”