Global information services company Experian predicts that Monday 3rd December 2012 will be the busiest online shopping day pre-Christmas.
UK consumers are likely to spend 375 million hours shopping online in December 2012. Furthermore, Experian predict that Christmas 2012 will be the biggest and busiest ever for online retailers in the UK.
Visits to UK retail websites are expected to exceed 100 million on 3rd December – known as the UK’s Cyber Monday. ‘Sales creep’ is also likely to start earlier in the UK this year, with Experian predicting a lift in sales searches from 15th December onwards.
“Whilst 2011 broke all records for online retail, this Christmas is shaping up to see a further significant rise,” comments Greg Poulson of Freetimers. “Amazon and eBay account for almost 30% of online retail sales but there are also plenty of opportunities for smaller online retails to improve their market share if they have the right offering and the right online presence.”