I just realized, there was no 'under construction' sign. It is done. We have given birth! Wonderful. XXXXX [a big company!] recently called. I hope I get their account! The site really looks great."
N.P. , The Etiquette Company
For the last several years, to attain high rankings in Google and the other major search engines, having relevant content on your website is no longer enough. Google wants to show the best websites at the top of its list for any search, so it also looks at how popular the website is. Relevancy is essential, yes, but the more competitive the market for the search phase is, the more important the popularity of your site will be in order to rank well.
For very competitive phrases, this actually can mean that the popularity is more important to achieve a high ranking than the relevancy of your site.
To determine if your website if popular, Google looks at factors not on your website, in other words, what do other people think about your site? The main factor Google looks at is other sites linking to your site. Each link to your website is the equivalent of them casting a vote in favour of your site. Google then weighs these votes, giving more value to you for links from popular sites. The more popular the voting site, the more valuable is the link in terms of the number of votes it conveys for your site.
This important principle of SEO, is called “link popularity”. Freetimers is a link popularity expect. We employ a scientific approach and have developed methods of assessing the value of links and the level of link popularity needed to be able to compete at the top of any field. We prove this every day, with the superb results we get for our clients.
If you have a website and you want it to rank well on Google, Freetimers is the expert you should be talking to, because not only do we talk the talk, we also walk the walk, with results anyone on the internet would be proud of. Not just for obscure search phrases, but for some of the most competitive on the Internet (see recent results here). Link popularity takes time to build, and Google places limits on how quickly it will recognise improved popularity. But it is hugely worth it.
Make a start today by contacting Freetimers web marketing team on 01604 628429.
Results Summary at end January 2013
9 of 10 Most Important Phrases in Google Top 10
Dragon's Den particpant James Caan liked the company so much he invested in it!