Freetimers Blog » News

A Website Redesign and Rebuild to Boost Sales

Websites are constantly evolving and there will always come a time when you need to consider whether or not to have it updated. This is especially the case for businesses that want to advance and continue meeting the requirements of their target audience.

A redesign can give your website a fresh look and it can show customers that you’re willing to maintain a modern image, but this could potentially mean that the website is still out of touch in terms of performance. Visitor experience is an important consideration if you want to gain loyal customers, and a rebuild can address every underlying issue on your current website; making it much more user-friendly for your customers and more effective in terms of gaining enquiries, conversions, sales and maximising return on investment.

Before opting for a rebuild or a redesign it is important to evaluate your strengths and weaknesses, and it can be seen as an opportunity to enhance your online image or rebrand it entirely if you feel it’s necessary. There is also the opportunity to have your website rebuilt for improved search engine positioning, and it’s fundamental to look at a website redesign and a rebuild as an opportunity to address every possible weakness, but also to make it flexible enough to develop even more in the future.

It must be said that if a website is performing well and doing everything it needs to, but it is a little outdated in terms of appearance; then a redesign can be beneficial and it’s crucial to evaluate the performance of your website in detail whilst considering your long-term business goals.

 

Choosing the Right Domain Name

Domain names can be a lot more important than some may think. They do not only represent your internet identity and affect how people view your website; they also appear in the search engines when a potential customer searches for your products or services.

Some of the most effective domain names are the ones that are easy to remember, and finding a domain name that suits your business’s brand is becoming more and more difficult, largely due to the competition that individuals and businesses now face for obtaining domain names.

Freetimers has been helping clients purchase the main international domains such as .com, .org and .net (and now .info and .biz), as well as the UK equivalents .co.uk, .org.uk and ltd.uk. There are also a host of other foreign domains that can help your business protect brands and market their products and services abroad. Freetimers can advise you on the requirements for a specific domain and liaise on your behalf with the country’s registrar to acquire that name.

We can help your business set up a domain that works for your business, while we can also offer web hosting at very reasonable prices. To find out about your online potential, get in touch with Freetimers today on 0800 970 1100.

 

PPC – An Important Part of your Marketing Mix

More and more people are using and considering pay per click (PPC) marketing to improve their business’s online performance, and if it is set up and managed correctly, it can be an extremely successful web marketing method.

PPC was invented in 1998 by Goto.com, and it has since turned providers, like Google, into major advertising income generators. Today many search engines and major online portals offer pay per click advertising, including Google, Bing, Facebook, LinkedIn and Foursquare among others. Whether a business wants to choose one PPC provider or a create a combination of PPC campaigns, the concept remains the same. Each time a customer clicks on the advert, they will be redirected to the visitor’s website, where they aim to convert the visitor into a customer.

To ensure your advertisement is placed on search engines or social media networking websites, you must outbid your competitors for a key phrase or a specific product, once your bid is deemed high enough, you will pay that bid fee each time a customer clicks on your advertisement, effectively making it a ‘pay for results’ marketing method.

Facebook Ads and LinkedIn Ads both benefit from the possibility of adverts being placed in the right hand column as well as in their news feeds, while Facebook profits from detailed demographic targeting, such as age, gender location and interests. LinkedIn Ads reaches a professional user base with business to business targeting demographics including job title, function, industry and company size.

Foursquare Ads is relatively new, and aims to help businesses draw visitors into their (physical) store, by showing adverts to potential customers who are nearby and ready to part with their money. Google AdWords reaches a large audience with multiple channels, including search engine and display adverts, while Bing is similar but has a smaller audience, making their search phrase bidding less expensive.

Freetimers has been helping businesses set up and manage PPC campaigns from the very beginning, and we are currently offering a Google AdWords voucher for new clients; turning £25 of AdWords credit into £100. To find out more call Freetimers today on 0800 458 4260.

 

Keeping your website mobile friendly

The article below is repeated from WWB Online magazine.

Keeping your website mobile friendly
Greg Poulson on how fashion retailers can adapt their websites to keep up with the latest technology.


Greg Poulson, MD of web developer and SEO specialist Freetimers, 
explains how fashion retailers can adapt their websites to keep up with the latest technology.

(more…)

Apple to pay compensation for copyright issues

Apple is being forced to pay compensation to eight writers
and two publishing companies in China.

Apple has been accused of violating copyrights as it
emerges that unlicensed eBooks were sold via their online store. They are being
ordered to pay 1.03 yuan (approx £100,000) in compensation.

This is not the first time that Apple has faced legal battles in China. Just
last September, the company was sued by a Chinese encyclopaedia publisher,
again for copyright issues.

At the beginning of the year Apple paid $60m to settle a dispute with
Chinese company Proview who claimed that they owned the rights to the name
‘iPad’. Apple, who claimed that they had already bought the global rights to
the iPad name for £35,000, lost the right to sell using the name in  China, which resulted in iPads being taken
off the Chinese market; one of Apple’s fastest growing markets.

Next Page »