Freetimers Blog » 2013 » November

A CMS customised to suit any website requirement

Websites, for many businesses, are practically shop fronts and they’re open 24 hours a day, seven days a week. That’s why it’s important for businesses to have full control over their website, and a content management system (CMS) can allow them to do this.

Websites require fresh content, mainly because customers want new information, while search engines are likely to reward websites with improved rankings if there is regular, relevant quality content. The website content can perhaps be in the form of news items, new products, or even new website pages, and a well built CMS will allow them to make any necessary changes and update their website at will.

Today, many content management systems will include ‘what you see is what you get’ (WYSIWYG) content creation, which can ultimately help businesses see any of their changes before they are updated and made live.

Freetimers know the importance of giving a business full control of their website, and we created our very own CMS for clients.

Each client has control over the modules they may want to include on their website, such as: news modules, blogs, testimonial modules, customer modules, FAQs, downloads, survey modules, banner modules and many more.

For ecommerce clients, our system can be used to incorporate eBay and Amazon shop modules allowing them to manage multiple shops or sites from one user-friendly admin area.

If your business requires a CMS that’s easy to use and designed for customisation and expansion, get in touch with Freetimers today on 0800 4584260.

Maintaining Competitiveness with Website Development

Website development can continuously improve a website’s performance, functionality and ultimately user experience (UX). Without effective website development, a business may be unable to meet the needs of their target audience, which can potentially reduce enquiries and sales.

Website development is a must for maintaining competitiveness, and a website should always be given time to evolve, and Freetimers can make sure your website is working in every department.

We have a team of in-house website developers who are able to target areas of your website that require improvement and provide solutions to improve your user experience (UX). Our team currently undertake development in the most important and widely used programming languages.

To find out more about our web development services and to see how they can help your website evolve, and potentially attract more customers in the process, contact Freetimers today on 0800 970 1100.

Choosing the Right Domain Name

Domain names can be a lot more important than some may think. They do not only represent your internet identity and affect how people view your website; they also appear in the search engines when a potential customer searches for your products or services.

Some of the most effective domain names are the ones that are easy to remember, and finding a domain name that suits your business’s brand is becoming more and more difficult, largely due to the competition that individuals and businesses now face for obtaining domain names.

Freetimers has been helping clients purchase the main international domains such as .com, .org and .net (and now .info and .biz), as well as the UK equivalents .co.uk, .org.uk and ltd.uk. There are also a host of other foreign domains that can help your business protect brands and market their products and services abroad. Freetimers can advise you on the requirements for a specific domain and liaise on your behalf with the country’s registrar to acquire that name.

We can help your business set up a domain that works for your business, while we can also offer web hosting at very reasonable prices. To find out about your online potential, get in touch with Freetimers today on 0800 970 1100.

 

PPC – An Important Part of your Marketing Mix

More and more people are using and considering pay per click (PPC) marketing to improve their business’s online performance, and if it is set up and managed correctly, it can be an extremely successful web marketing method.

PPC was invented in 1998 by Goto.com, and it has since turned providers, like Google, into major advertising income generators. Today many search engines and major online portals offer pay per click advertising, including Google, Bing, Facebook, LinkedIn and Foursquare among others. Whether a business wants to choose one PPC provider or a create a combination of PPC campaigns, the concept remains the same. Each time a customer clicks on the advert, they will be redirected to the visitor’s website, where they aim to convert the visitor into a customer.

To ensure your advertisement is placed on search engines or social media networking websites, you must outbid your competitors for a key phrase or a specific product, once your bid is deemed high enough, you will pay that bid fee each time a customer clicks on your advertisement, effectively making it a ‘pay for results’ marketing method.

Facebook Ads and LinkedIn Ads both benefit from the possibility of adverts being placed in the right hand column as well as in their news feeds, while Facebook profits from detailed demographic targeting, such as age, gender location and interests. LinkedIn Ads reaches a professional user base with business to business targeting demographics including job title, function, industry and company size.

Foursquare Ads is relatively new, and aims to help businesses draw visitors into their (physical) store, by showing adverts to potential customers who are nearby and ready to part with their money. Google AdWords reaches a large audience with multiple channels, including search engine and display adverts, while Bing is similar but has a smaller audience, making their search phrase bidding less expensive.

Freetimers has been helping businesses set up and manage PPC campaigns from the very beginning, and we are currently offering a Google AdWords voucher for new clients; turning £25 of AdWords credit into £100. To find out more call Freetimers today on 0800 458 4260.

 

How Bespoke Web Programming can help your Business

Many businesses know they require a website, perhaps they know that they need a design as well as web marketing, yet one thing which should always be acknowledged is the need for bespoke website programming.

PHP website programming is used by millions of websites and it is noted as one of the quickest and most powerful scripting languages. It can be used to create anything from shopping carts to content management systems and dynamic databases for your business’s website. ASP and its recent evolution in .Net are two other powerful and widely used languages that can help transform a static HTML page into a website that’s full of life, and is created to meet a business’s needs.

Bespoke web programming is not just about building web related applications; it can also involve building software that simplifies a business’s mundane and time consuming operating tasks. Freetimers has in-house web programmers able to streamline your business and save you money at the same time.

We can create a software system that has been specifically written and designed for the needs of your company, while our services are not limited and our team has created extremely complex websites and systems for businesses from a wide range of industries.

To find out more about our web programming services and how they can help your business succeed, call Freetimers today on 01604 638421.