Freetimers Blog » Microsoft takes on the iPad with new Surface tablet

Microsoft takes on the iPad with new Surface tablet

Microsoft has launched its own t6ablet device in a bid to compete with Apple’s iPad. The tablet, named the Surface, works on the new Windows 8 operating system.

The move away from just software into hardware will place the company in direct competition with their close hardware partners such as Samsung and Hewlett Packard. The move is in response to Apple’s approach of producing  integrated software and hardware.

Heavier but thinner than the iPad, the Surface has a 10.6 inch screen and comes with either 32GB or 64GB  memory. Despite expectations, Microsoft has not integrated features from their Xbox console, Skype service or new Nook e book with partner Barnes & Noble.

“I don’t see this as an iPad killer, but it has a lot of potential,” said Sarah Rotman Epps, an analyst at tech research firm Forrester. “This raises more questions than answers. The story that Microsoft told today was incomplete. They focused on the hardware innovation but didn’t talk about the services, the unique Microsoft assets that could make this product amazing.”