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Search Engine Marketing

Google Places Marketing & Optimising Your Listings

Google Places, formerly known as Google Local, is the Google Search engine’s equivalent of a yell.com listing, except for Google the service is free of charge (at least for the time being!). After Google’s last two major updates in 2010 and 2011, the Google Places listings feature much more prominently within the Google search results page, in fact sometimes taking up to half the “real estate” on the page, and splitting the organic search engine results virtually down the middle.

Call Now 01604 628429Because of this new-found prominence, Google Places is now a potentially valuable marketing channel to consider, alongside Google Adwords, Google Base (Products) and the Google Search Engine (“organic “ or “natural” listings – the focus of SEO).

Like everything that Google does, to make the most of Google Places requires optimisation of the listings, and other work to get your listing higher than your competitors. It is also possible to devise a complex strategy for multiple Google Places listings, which to some extent could ensure a broader localised presence.

Freetimers believes Google Places may be important for many businesses, and if you are interested in making the most of Google Places, we would be happy to assist with devising a strategy (if needed), implementing it, and then progressively optimising and maintaining the listings.

To find our more, contact our Web Marketing team on 01604 628429.
 

SEO & Web Marketing Case Studies

Garage Doors Online

Results Summary at end February 2013

20 of 20 most important phrases in Google Top 10

Additional un-monitored phrases in Google Top 10:  25,000 +

No 1 Ecommerce Website in Sector in the UK

Currently 66k visitors, 580k page views, 5 million hits per month

Google No1 for 'garage door' and 'garage doors' 

 
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