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Google Places, formerly known as Google Local, is the Google Search engine’s equivalent of a yell.com listing, except for Google the service is free of charge (at least for the time being!). After Google’s last two major updates in 2010 and 2011, the Google Places listings feature much more prominently within the Google search results page, in fact sometimes taking up to half the “real estate” on the page, and splitting the organic search engine results virtually down the middle.
Because of this new-found prominence, Google Places is now a potentially valuable marketing channel to consider, alongside Google Adwords, Google Base (Products) and the Google Search Engine (“organic “ or “natural” listings – the focus of SEO).
Like everything that Google does, to make the most of Google Places requires optimisation of the listings, and other work to get your listing higher than your competitors. It is also possible to devise a complex strategy for multiple Google Places listings, which to some extent could ensure a broader localised presence.
Freetimers believes Google Places may be important for many businesses, and if you are interested in making the most of Google Places, we would be happy to assist with devising a strategy (if needed), implementing it, and then progressively optimising and maintaining the listings.
To find our more, contact our Web Marketing team on 01604 628429.
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