Freetimers Blog » 2014 » May

A Website Redesign and Rebuild to Boost Sales

Websites are constantly evolving and there will always come a time when you need to consider whether or not to have it updated. This is especially the case for businesses that want to advance and continue meeting the requirements of their target audience.

A redesign can give your website a fresh look and it can show customers that you’re willing to maintain a modern image, but this could potentially mean that the website is still out of touch in terms of performance. Visitor experience is an important consideration if you want to gain loyal customers, and a rebuild can address every underlying issue on your current website; making it much more user-friendly for your customers and more effective in terms of gaining enquiries, conversions, sales and maximising return on investment.

Before opting for a rebuild or a redesign it is important to evaluate your strengths and weaknesses, and it can be seen as an opportunity to enhance your online image or rebrand it entirely if you feel it’s necessary. There is also the opportunity to have your website rebuilt for improved search engine positioning, and it’s fundamental to look at a website redesign and a rebuild as an opportunity to address every possible weakness, but also to make it flexible enough to develop even more in the future.

It must be said that if a website is performing well and doing everything it needs to, but it is a little outdated in terms of appearance; then a redesign can be beneficial and it’s crucial to evaluate the performance of your website in detail whilst considering your long-term business goals.


Remain Competitive with Design and Development

Websites change and evolve over time and for many businesses its not just a case of creating a website and leaving it be.

A high quality design that’s suited to your audience’s needs and interests is always important but so too is the functionality of the website. If your website does not meet your audience’s requirements because it’s difficult to navigate, lacking important applications or it is merely outdated then you may lose those prospective customers to competitors.

Professional website developers can ensure that your site is functioning well, but they can also develop your website and your businesses further with new applications and systems that improve user experience (UX) for your visitors.

Off-the-shelf applications and systems will often only take a business so far, and professional developers can give a business more control over their website, offering custom-made applications that are solely created with their businesses and target audience in mind. Developers are not to be confused with designers, but they both play important roles in the development and ongoing maintenance of a website.

With a tailored design and development solution, a business can not only maintain their competitiveness, but they can lead the way with modern website functionality as well as bespoke applications and designs that are cleverly created to turn visitors into customers.