Freetimers Blog » 2014 » April

Infinite Scrolling Websites built for Touch Screen Devices

Infinite scrolling (also known as endless or continuous scrolling) is a trend that’s becoming more popular on the internet but that does not always mean it can work effectively for business websites.

Popular touch screen devices such as tablets, mobile phones and eBook readers can have difficulties accessing elements of a website if it is not optimised for touch screen devices.  Infinite scrolling can be used to help a visitor (using a touch screen device) glide through a website’s content effortlessly without having to switch to different pages to find the information they are looking for.

It can, however, be important to understand the types of individuals visiting your website before you consider incorporating an infinite scroll design because you may find that it is not relevant for your target audience. For example, an easy-to-navigate website with various pages organising the content may be more effective in terms of influencing action from your visitors.

Freetimers has designed a wide range of websites incorporating various designs for different purposes, and our team can create bespoke websites from scratch; based around the targets of increasing sales, conversion and maximising return on investment (ROI).  To find out more and discuss what Freetimers can do for you and your business, contact our team today on 01604 638421.



Web Design Trends for 2014


Design trends are changing constantly and it can be beneficial to have a contemporary website that follows the latest developments, just as long as the aspects of the design are relevant to your target audience.

2013 may be noted as the year of ‘flat’ design, and this is likely to continue into 2014. Many individuals and businesses have replaced gradients and drop shadows from their website’s logos, text and icons on their website; instead opting for simple flat designs to keep up with the latest styles.

There have been notable improvements to a wide range of digital devices like smartphones over the last few years, especially when it comes to web browsing. Many websites now contain videos on their homepage, and loading times are quicker than they were previously, but again this approach should be thought through, always keeping your target audience’s needs in mind before making any significant website changes.

Long scrolling websites (also known as infinite, continuous or endless scrolling websites) are becoming more common, and 2014 is likely to see an increase in the number of websites using this feature to complement touch screen devices.

It must be said that design trends will always exist, yet one trend may be suitable for a distinct type of target audience than another, and this is why Freetimers emphasise just how important it is to consider your own audience’s needs before making impactful website design changes.




Reach your Audience with a mobile-friendly version of your Website


Different people will use different mobile phones to browse the internet on-the-go; which makes reaching a mobile audience fundamental for businesses looking to increase their enquiries, conversions and sales.

A mobile-friendly version of your website is completely customised for mobile devices, and because more people are using mobiles to browse the internet, businesses can potentially reach wider audiences and gain loyal, returning customers in the process.

Not all websites are suitable for a range of mobile phones, and a mobile version can help businesses improve user experience (UX) for a mobile audience, meaning their visitors can complete any on-the-go tasks efficiently, whether they want to purchase a product or make an email enquiry, which can potentially lead to increased enquiries, conversions, and sales.

More people are sending and reading emails on their mobile phone, and they’re more likely to make an enquiry if the website they visit is mobile-friendly. The same can be said for sales, and if a business can make the process of purchasing a product on their website mobile-friendly, then they can potentially improve their sales.

Freetimers has created a range of mobile-friendly websites for a wide range of our clients, helping them improve their online performance on mobile phones.

If you’re looking to build strong relationships with customers and increase enquiries, conversions and sales by targeting a mobile audience then call Freetimers today on 638421, and we can discuss your mobile website potential.