Freetimers Blog » The xx new album goes viral after they released it to just one fan

The xx new album goes viral after they released it to just one fan

The xx, who became a word of mouth phenomenon when they produced their first album in 2009, recreated their past viral triumph by releasing a stream to their second album Coexist to one superfan on Facebook days before its official release date.

Just 24 hours later the site crashed due to the millions of streams. XL Recordings and Microsoft worked together to create a visual map of how the stream was shared, inspired from the maps used to track flight paths. The map has a burst of lights and lines showing how the stream moved from one computer in London across the globe.