Freetimers Blog » 2012 » August

Tesco open virtual store in Gatwick Airport

A new virtual grocery store has ‘opened’ in Gatwick airport this month. The virtual Tesco will mean that holidaymakers will no longer have to go home to an empty fridge as they can scan images of foods such as milk, bread and cheese and arrange a delivery time using their mobile phones.

This comes after the supermarket giant successfully launched a virtual store in South Korea last year using billboards in train stations and bus stops aimed at commuters.